Vehicles for sale at a Tesla store in Vallejo, California, US, on Thursday, March 2, 2023.
While Tesla continued to post strong sales growth last year, helped by aggressive price cuts, the electric-vehicle maker is expected to report weak quarterly sales as early as Tuesday.
Caliber cited strong associations between Tesla's reputation and that of Musk for the scores.
Tesla sales are projected to increase by 3%.
"The EV slowdown is shaping up to be a Tesla slowdown," Cox analyst Stephanie Valdez Streaty said during a conference call Thursday.
Persons:
Elon Musk, Tesla, Musk, Shahar Silbershatz, Tim Calkins, Cox, Stephanie Valdez Streaty, —, Musk's
Organizations:
Tesla, Reuters, Mercedes, BMW, Audi, Northwestern University's Kellogg School of Management, Wall Street, Cox Automotive, Teslas
Locations:
Vallejo , California, United States, U.S, California